My son rode the New Texas Giant for the first time this summer, and I had my camera rolling for every second of it. There's a moment on every big coaster known as "the drop" — right before that is the slow click, click, click at the top, when there's no turning back and you don't fully know what's coming.

I watched my son's face change in that "drop" moment. Nerves. Excitement. Maybe a little bit of fear. I know those feelings well. I felt them the day I decided Edifly was going to be more than a side hustle.

For over a year now, Edifly has grown quietly — a wedding here, a Friday night football game there, a chamber event, a drone shot for a property. I felt that feeling of going up that coaster, like my son did, not knowing what drops and turns were to come.

So why start the climb at all? Because I believe rural Texas and the people who live there, have stories worth telling. That's worth climbing for.

What strikes me about watching that roller coaster footage back is that my son knew "the drop" was coming, but he was not sure what would happen afterwards. He had ridden a roller coaster before, but not one like this one. But he trusted the seat, trusted the harness, and let "the drop" do what drops do.

Somewhere between raising kids and running a business, I think we forget that's allowed. We think we need to know what comes after "the drop." My son didn't see the whole ride. I didn't see the whole ride of what starting Edifly was, and I still don't. I just knew the climb was worth it, and I trusted that the people who allowed me the blessing and opportunity to film their moments would be amazing — maybe even better than what I expected!

That's where Edifly is right now. At "the drop" not knowing what will come next, cameras rolling, about to find out. If you're standing at the entrance of your own roller coaster, wondering if you should get in line, get on it, and make the climb — a business you haven't started, a class you haven't signed up for, a camera you haven't picked up yet — consider this blog your encouragement that you can do it. You don't have to see the whole ride. You just have to enjoy "the drop" and what comes next!